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Over Half of Millennials in Germany Use Wearable Health Devices

Jun 23, 2015

MUNICH, June 23, 2015—Forty-six percent of millennials in Germany use wearable health devices to track their general health and wellness, while another 10 percent use these devices to manage a health condition, such as diabetes or high blood pressure, according to new research from Kantar Health, a leading global healthcare consulting firm.

According to a survey of 568 adults aged 18-34 years, 60 percent said being able to track fitness goals is a positive aspect of using a wearable health device, while 43 percent like having the ability to have their personal health and fitness data automatically and securely stored online for easy personal access. Conversely, 51 percent of respondents said the risk of their data not being securely stored is a negative aspect of these devices, followed by their cost.

“Millennials are really the first generation who came of age with social media, so they’re considered ‘data philanthropists,’ meaning they’re more comfortable with sharing personal information with others online,” Kantar Health research executive Jelena Kuehn said. “So while half of millennials have concerns about the security of any data they upload from a wearable device, many see that accessibility as a positive trait of devices. It’s important for wearable manufacturers to ensure users’ data is accurate and safe because that will encourage users to continue using their devices.”

Wearable devices are used most often to track users’ fitness goals, followed by their calorie intake and nutrition. Using the devices to manage a health condition is rarer, with just 13 percent of users monitoring their blood pressure and 5 percent monitoring their glucose levels.

“Patients are becoming more and more empowered, and being able to track their health by receiving accurate data on a regular basis between visits to their doctor is motivating them to take an increasingly active role in their own health and wellbeing,” Kantar Health director Anna Ostermeier said. “More informed patients are demanding more from their doctors, so pharma must understand the needs of the people who use wearable health devices and that wearables should be more user-friendly to reach value-based health outcomes.”

Kantar Health conducted this research using Google Consumer Surveys in March 2015.

About Kantar Health

Kantar Health is a leading global healthcare consulting firm and trusted advisor to many pharmaceutical, biotech, and medical device and diagnostic companies worldwide. It combines evidence-based research capabilities with deep scientific, therapeutic and clinical knowledge, commercial development know-how, and brand and marketing expertise to help clients evaluate opportunities, launch products and maintain brand and market leadership.

Kantar Health deeply understands the influence of patients, payers and physicians, especially as they relate to the performance and payment of medicines and the delivery of healthcare services. Its 600+ healthcare industry specialists work across the product lifecycle, from preclinical development to launch, acting as catalysts to successful decision-making in life sciences and helping clients prioritize their product development and portfolio activities, differentiate their brands and drive product success post-launch. Kantar Health is part of Kantar, the data investment management division of WPP. For more information, please visit