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White Paper | Jul 15, 2019

Interpreter of Maladies

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White Paper | May 6, 2019

Artificial Intelligence

Is this the end of the world or the dawn of limitless possibility? This white paper explores issues around artificial intelligence for health researchers.

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White Paper | Jan 25, 2019

Keeping Up With Fast-Changing International Privacy Legislation

Since there isn't universal consistency on the principles of data protection or how personal data is handled, differences of how privacy is interpreted is largely based on the founding principles of individual countries and regions, which drives legislation and thus enforcement actions.

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White Paper | Sep 17, 2018

2018 Global Health and Wellness Report (Executive Summary)

Affordability, pain, mental illness, health tech, and Growth Markets are among the top influencers of global health. How do we know? We surveyed over 3M people living with 200 conditions. Download the Global Health and Wellness Report today.

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White Paper | Jul 27, 2018

The Regulatory and Compliance Landscape in Patient Centric Research

Kantar Health delivers the most authoritative paper on regulation and compliance in patient centric research.

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White Paper | Apr 16, 2018

Quality Doesn't Cost, It Pays

Quality is not a law, and organizations do not have to subscribe to the principles of quality. However, for those that choose to invest in it, putting quality processes in place pays off – and often significantly.

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White Paper | Jan 22, 2018

Tap into the Cultural Narrative to Understand the Subliminal Impact on Illness

All around the world, people form beliefs and adopt behaviors relating to health and illness that are shaped by the cultural forces prevalent in their communities. Yet despite the significance of the role of our social and cultural context in forming our beliefs and driving our behaviors in the healthcare world, we largely overlook this influence in our research design and our quest to understand why people do what they do in relation to their health.

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White Paper | Dec 6, 2017

Qualitative Research Through a Behavioral Economics Lens

The field of Behavioral Economics has popularized the idea that behavior is not the result of careful deliberation and perfect logic, but instead often driven by intuition, emotion and a myriad of other subconscious factors. It's been clearly demonstrated that we, as social beings, are highly influenced by those around us and our physical environment; and we, as researchers, haven't paid adequate attention to these elements.

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White Paper | Nov 13, 2017

Social Media Listening Patient Ecosystem

Today, patients are more empowered and focused on their health and wellness than ever before. While the digital age has revolutionized consumer access to health and wellness information, it has also provided us with powerful platforms for understanding our customers, especially the burgeoning use of social media for capturing candid peer-to-peer conversations.

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White Paper | Oct 2, 2017

When Privacy Officer Meets Data Scientist

The new age of real world data represents a seismic shift in the ways pharma values and collects vital intelligence. While real world data presents much opportunity, it also presents much risk. This white paper explores the changing regulatory landscape for data privacy and the competing views around data use related to implementation of the General Data Protection Regulation (GDPR) in Europe next year.

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