Successfully navigating the maze of commercial opportunities requires laser-sharp focus from early development to launch. Key questions that must be answered include: How viable is the product concept? Which stakeholder groups have the most influence over product success? What are the critical success factors in this treatment area that need to be considered? What gaps in the product pipeline do we need to fill? The goal is to generate evidence that will enable you to pick winners and eliminate losers as early as possible.

Kantar Health’s Commercial Development Practice helps clients maximize growth strategies by making astute investment decisions. Focusing on both the scientific and commercial perspectives, we provide evidence-based research and analysis to address your commercial opportunities and guide your most critical business decisions.