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Assessing the Commercial Potential of Oncology Assets

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Forecasting commercial potential in oncology markets involves some unique challenges. Determining the appropriate patient populations and their numbers requires reliable data sources. In-depth knowledge of definitions and treatment paradigms is also an important element. Addressing the cascade of patients through lines of therapies is complex. New therapies addressing various biomarkers and patient segments may mean forecasting a single tumor which would lead to creating many different forecasts.

Through a blend of instruction on forecasting theory and hands-on application, this interactive session will guide you through the steps of building powerful oncology forecasting models. You will take home practical knowledge, forecasting tools, and proven ideas that you can use every day.

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