Pharma Market Research Conference

Case Study on Innovative Insights through Improv

Presented by Sheila Mott (Kantar Health) and Steve Kakos (Second City Works)
Thursday, February 7th, 9:20 AM to 9:45 AM

In this case study, we will show you how a major pharmaceutical company used Brandstage to engage patients and advocacy groups, shedding light on patient needs, understanding and exploring public discourse.

The results revealed what is needed to change and shape patient and public perceptions and policy that will directly benefit patients. Brandstage is a unique, innovative, immersive, collaborative experience using strategically structured improvisation and moderated discussion to unlock unexpected and transformative insights.