Webinar - Valuing and Linking Real-World Data in Patient Research

This Kantar Health webinar is part of the series "Transforming Your Research for Better Patient Understanding". There is no fee to attend.

Series Summary
The patient centricity sphere is expanding. Today, patients are not only patients, but also health consumers, and life sciences companies must start to realize that understanding this group goes well beyond what their prescriptions or medical charts say about them. They  must understand all sides of the patient as an individual human consumer - in fact, it isn’t about understanding the patient, but understanding the person who happens to be living with one or more diseases or conditions. The better life sciences companies understand this premise, the more successful they will be.

This webinar series will focus on numerous aspects of “understanding the patient as a person and as a health consumer,” from examining their ecosystem to  the options for patient-level data and the value of integrating data, to ensuring that your focus keeps the individual’s privacy in mind. 

Valuing and Linking Real-World Data in Patient Research
Presented by: Tom Haskell

The previous webinar (Using Real-World Patient Data: A Practical Guide for Researchers) focused on the strengths and weaknesses of each type of patient-level data. As you learned, while there are many strengths in each type, there are also gaps. Many of these gaps can hinder answering your complete research question. So how can you use real-world data and not compromise your research? The answer is in integration, bringing these datasets together.

This webinar will examine different methods for integrating RWD so that you can answer your patient-centric research objective. As part of this integration, the webinar will also examine how integrating other types of datasets with traditional RWD can offer unique insights in ways that could never be done before. Specific user cases and research questions will be examined to help illustrate RWD integration. 

About the Speaker:
Tom Haskell is the Global Head of Data Analytics for Kantar Health. In this role, he engineers Kantar Health’s data solutions, combining our industry-leading primary data collection infrastructure with current and emerging secondary data sources to provide unique offerings to our customers.

Tom has a deep background in providing innovative solutions to complex issues in the healthcare market. Previously, he worked for over 8 years at IMS Health, leading the development of leading-edge cohort creation, analytics, and visualization tools for real-world data.  Previous to his 15+ years in the healthcare industry, he was one of the founders and lead architect of, the first major online site to offer mapping and driving directions to the public.

Tom is also a renowned speaker on Big Data and Healthcare.  Industry conferences where he has spoken on the subject include ISPOR, PMSA, PBIRG, ARF (Patient Journey), and ExL (Patient Experience).

Tom is a graduate of Harvard University, with a concentration in Applied Mathematics and Computer Science.


Understanding Patient Ecosystems: Integrating Qualitative Research and Data for Better Outcomes
Wed, Jun 27, 2018 10:00 AM - 11:00 AM EDT
Jeanette Hodgson, Global Head of Qualitative Strategy, Kantar Health, and Sheila Mott, VP Business Insights, Kantar Health 
Learn more


Protecting Privacy: The Impact of GDPR on Patient Data - Listen to the recorded webinar here

Using Real-World Patient Data: A Practical Guide for Researchers