The Good, the Bad, and the Ugly: A Practical Guide to Real-World Data

  • Dates: 07 – 07 Feb, 2018

Series Summary

The patient centricity sphere is expanding. Today, patients are not only patients, but also health consumers, and life sciences companies must start to realize that understanding this group goes well beyond what their prescriptions or medical charts say about them. They  must understand all sides of the patient as an individual human consumer - in fact, it isn’t about understanding the patient, but understanding the person who happens to be living with one or more diseases or conditions.  The better life sciences companies understand this premise, the more successful they will be.

This webinar series will focus on numerous aspects of “understanding the patient as a person and as a health consumer,” from examining their ecosystem to  the options for patient-level data and the value of integrating data, to ensuring that your focus keeps the individual’s privacy in mind. 

The Good, the Bad, and the Ugly:  A Practical Guide to Real-World Data 

Presented by: Tom Haskell

With patient centricity the hot word in Life Sciences research right now, Real-World Data (or patient-level datasets) are absolutely critical to your research.  Data suppliers are offering open claims, closed claims data, EHR data, patient registries, etc., and they claim their datasets provide exactly what you need to do your research.  But can you trust these claims?

This webinar will focus on all of the different types of Real-World Data and “The Good, the Bad, and the Ugly” of each of these types to help you navigate through all of the vendor sales pitches to ask the right questions to your vendors so you can pick the best dataset for whatever your request objectives are.

About the Speaker:

Tom Haskell is the Global Head of Data Analytics for Kantar Health.  In this role, he engineers Kantar Health’s data solutions, combining our industry-leading primary data collection infrastructure with current and emerging secondary data sources to provide unique offerings to our customers.

Tom has a deep background in providing innovative solutions to complex issues in the healthcare market. Previously, he worked for over 8 years at IMS Health, leading the development of leading-edge cohort creation, analytics, and visualization tools for real-world data.  Previous to his 15+ years in the healthcare industry, he was one of the founders and lead architect of, the first major online site to offer mapping and driving directions to the public.

Tom is also a renowned speaker on Big Data and Healthcare.  Industry conferences where he has spoken on the subject include ISPOR, PMSA, PBIRG, ARF (Patient Journey), and ExL (Patient Experience).

Tom is a graduate of Harvard University, with a concentration in Applied Mathematics and Computer Science.


Webinar #1: Patient Ecosystem:  Gaining a Human Perspective of the Impact of Disease
January 24, 2018, 12pm EST
Presented by Jeanette Hodgson

Webinar #3: Integrating Real-World Data - How to Assess the Value
February 21, 2018, 12pm EST
Presented by Tom Haskell

Webinar #4: Protecting Privacy in the Age of Patient Centricity
March 7, 2018, 12pm EST
Presented by Jessica Santos, PhD