In healthcare, they say a brand’s success is solely determined by its launch. We disagree!

There are many moments within the product lifecycle – from pre-launch to loss of exclusivity – for you to significantly stretch your brand’s potential. But you must be astute and nimble.

Kantar Health's Brand Plus™ Framework brings together unparalleled analytics and expert consultancy to take the long view. Looking forwards and backwards – we identify opportunities at every point along the journey for you to improve brand performance.

We bring:

Opportune Analytics – where our market leading data and analytics capabilities allow us to provide a deep understanding, exactly when you need it.

Continuous Commitment – where we partner with you for the entire journey, to ensure brands continuously achieve their full potential.

A Holistic Approach –  to brand growth continuously balances three essential elements: Brand Experience, Brand Access and Brand Execution.

We have worked across more than 1,000 brands in 20 therapy areas, partnering with over 50 clients on many of the industry’s largest launches. In 2017, we collected more than 20,000 brand physician interviews alone.

We provide the only brand framework designed specifically for healthcare.

We offer experts with proven results across the lifecycle, including: TPP in pre-launch, launch, course correction and share defense post-loss of exclusivity.

Brand Plus™ Framework Improves Brand Performance

We know success is as much about timing as it is about capability. Kantar Health’s Brand Plus Framework offers you strong consultative support for your healthcare brand – providing you with the continuous information and expertise you need to optimize the performance of your brand throughout its entire lifecycle. That means longer brand lifecycles and longer-term profits.


Brand Plus Brand Equity

Positioning Your Brand to Stand Out in a Crowd

Brand Plus Touchpoint Optimization

A Step-Change in Building Future Brand Share

Brand Plus Corporate Reputation

Actively Measuring and Managing Your Company’s Reputation

Brand Plus Customer Experience

Customized Strategies for More Effective Management

Brand Plus Communications Development

Knowing What to Say and When and How to Say It

A Consultative Framework Harnessing a Suite of Unparalleled Analytics

We believe that the framework for extending brands needs two key elements: a consultative process and the right approaches to generate synergistic and relevant evidence.

At Kantar Health, our team of specialists partners with your teams to formulate the right approaches for the right moments.

Brand Plus Framework Analytics


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