KANTAR HEALTH BLOG

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  • With our industry in a state of transformational change, competitive pressures are at perhaps an all time high. For that reason, marketers constantly need to stay on top of their brands, as in the end it’s all about constant monitoring and continuous improvement . Brand equity is a early indicator of whether you have opportunity or risk around the next bend in the road.
  • Digital Must Deliver Both Speed and Depth

    by Adele Li  |  May 9, 2019
    Digital health technologies have effectively brought the “fast access" component to physicians, but physicians are also demanding depth in the information they review that will bring more value to their academic needs.
  • Sliding Doors Moments

    by Mark Sales  |  Mar 7, 2019
    In his latest blog article, Mark Sales takes a novel approach in explaining the idea of moments.
  • Eureka Moments!

    by Richard Goosey  |  Aug 17, 2018
    The revolutionary new uses of the “share of preference” measurement is a eureka moment in marketing science for the pharmaceutical industry. Combined with a brand’s existing market share, share of preference can now be used to look at where a brand’s market share currently stands, where it could rise to, and most importantly how to get there by pulling the lever and minimizing the impact of barriers!
  • If you're anything like me, you dread the question from Senior Management, “What's the ROI of this multichannel marketing campaign?”. Regardless of when or how the ROI question comes, it will eventually arise and you should be prepared to answer it well.
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