• Sliding Doors Moments

    by Mark Sales  |  Mar 7, 2019
    In his latest blog article, Mark Sales takes a novel approach in explaining the idea of moments.
  • Eureka Moments!

    by Richard Goosey  |  Aug 17, 2018
    The revolutionary new uses of the “share of preference” measurement is a eureka moment in marketing science for the pharmaceutical industry. Combined with a brand’s existing market share, share of preference can now be used to look at where a brand’s market share currently stands, where it could rise to, and most importantly how to get there by pulling the lever and minimizing the impact of barriers!
  • If you're anything like me, you dread the question from Senior Management, “What's the ROI of this multichannel marketing campaign?”. Regardless of when or how the ROI question comes, it will eventually arise and you should be prepared to answer it well.

    by Eric Matthews  |  Dec 3, 2017
    Are you treating your customers as individuals, or are you simply implementing a stiff global campaign with limited variety in messaging? While a one-size-fits-all approach allows you to be consistent in your messaging, it's often too rigid to take into account the specific situations of individual customers.
  • Designing An Impactful Touchpoint Optimization Strategy

    by Eric Matthews  |  Nov 19, 2017
    Translating touchpoint optimization into tangible sales results is your objective, but how do you get there?
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