• Designing An Impactful Touchpoint Optimization Strategy

    by Eric Matthews  |  Nov 19, 2017
    Translating touchpoint optimization into tangible sales results is your objective, but how do you get there?
  • Fostering a healthy dialogue between pharma and healthcare consumers starts with understanding the person behind the patient. This blog reviews ways social media can help us understand the stories of people and make them matter.
  • Power to the Patient

    by Adele Li  |  Nov 14, 2017
    With Chinese consumers becoming increasingly digital, they're now driving demand and creating a joint decision making model between physicians and patients. This joint model is arguably more prevalent in China than anywhere else in the world.
  • Realizing Full Potential in Multichannel Marketing

    by Eric Matthews  |  Nov 13, 2017
    It's easy to get distracted by a shiny new opportunity or sexy new channel; but it's hard to cut through the noise, be effective and provide something of value to the customer.
  • Someone Change The Channel

    by Mark Sales  |  Nov 3, 2017
    Our current multi-channel approaches for pharma are staid and in many cases just don't have an end point that makes business sense. We know that brand equity is not only linked to sales but to future performance of the brand. You can read more about this in our recent Edge of Insight Report, which details that 25% of brand equity is attributed to recent touchpoints, of which most of this is still due to the sales force.
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