KANTAR HEALTH BLOG

"Change the way you look at things and the things you look at change".

With our industry in a state of transformational change, competitive pressures are at perhaps an all time high. For that reason, marketers constantly need to stay on top of their brands, as in the end it’s all about constant monitoring and continuous improvement . Brand equity is a early indicator of whether you have opportunity or risk around the next bend in the road.

Digital health technologies have effectively brought the “fast access" component to physicians, but physicians are also demanding depth in the information they review that will bring more value to their academic needs.