World Cancer Day: we can, I can!

by Otávio Clark | Feb 3, 2017

On February 4 we observe World Cancer Day, a day created by the Union for International Cancer Control (UICC) aimed at making people all around the world talk about the disease and take actions that can help reduce the impact and weight of diagnosis in families.

Cancer is one of the leading causes of death in the world: 8.2 million people die each year, and currently about 14 million new cases are diagnosed, according to the World Health Organization (WHO). Lung cancer causes the most deaths, followed by liver, stomach, colorectal and breast. By 2030 the number of new cases is expected to increase by 70%, reaching approximately 21 million people worldwide. In Brazil, it is estimated that there were 596,000 new cases in 2016, according to the National Cancer Institute José Alencar Gomes da Silva (INCA).

The campaign

Everyone can participate in the UICC campaign: just post a photo on social networks with the slogan We can, I can, practicing some physical activity or with some sports equipment. This way the organization intends to draw attention to the main risk factors associated with cancer: poor diet, obesity and sedentary lifestyle. Other risk factors, such as smoking and alcohol consumption, are also noteworthy.

“It seems cliché to say this, but the positive impact of having a healthy diet and practicing physical activities is of incredible magnitude,” said Bruna Pegoretti, director of the Medical Intelligence department of Evidências - Kantar Health. “In fact, there are studies showing that even after discovering breast cancer, for example, women who have adopted good habits had a significant reduction in mortality due to the disease in relation to women who continue with bad habits.”

Evidências - Kantar Health once again joined the World Cancer Day campaign: employees from the Campinas/SP office got together to help raise awareness in this day.


You can also participate! To learn more, click here.


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