Target Product Profiles (TPPs) are an important tool in developing pharmaceutical products and medical devices. They inform strategic decisions by assessing the product and market opportunity, projected R&D costs, the chance of success and the scope of risk. TPPs secure invaluable input from regulatory bodies and keep your organization focused.
Kantar Health combines evidence-based research with deep clinical, commercial and brand expertise to help our clients develop their TPPs. We offer a variety of services in this critical area, including: