Substantiating Real-World Value

Substantiating the real-world value of your pharmaceutical product or medical device is critical for achieving market success. While historically product development has been centered on product quality, clinical efficacy and safety, today you must substantiate and demonstrate your product’s real-world value to a diverse group of stakeholders, including patients, physicians, payers, HTA agencies and regulatory authorities.

Combining consulting and scientific expertise with local knowledge, Kantar Health helps you identify, quantify and understand the needs of your product’s key stakeholders and the actions required to substantiate and maximize your product’s value. We deliver comprehensive strategies supported by real-world, evidence-based research – ensuring that you are fully prepared for the regulatory approval and risk management processes, access and reimbursement, and provider, payer and patient support and uptake.

We help our clients understand the patient journey through a global network of EHR datasets, reinforcing our commitment to real-world research:

Our experts understand how to leverage EHR data and integrate additional solutions where needed to ensure accurate solutions.