Optimizing Launch Success

The launch environment for pharmaceuticals is constantly changing, and achieving commercial and brand success is becoming increasingly more difficult. Growing influence by payers and other key healthcare stakeholders has rendered the traditional focus on prescribers essentially obsolete. Optimizing your launch success has never been more important to ensure the right medicines reach the right patients. 

Kantar Health’s Marketing Insights capabilities have been applied to hundreds of product launches across multiple geographies and stakeholders. We combine evidence generation and robust data analytics to drive launch success across the product lifecycle. We offer a wide range of services that factor into the launch excellence process, including:

This comprehensive approach helps us answer your most challenging business questions and allows you to make the right decisions and develop the right strategies to ensure brand success pre- and post-launch.