Message Development and Testing Research for Healthcare Products

Developing and communicating the right messages for the right audiences is crucial to maximizing your product’s potential for success. Historically, there has been a gap in market intelligence tools designed to scientifically assist in brand message development as well as test those messages with customers.

Kantar Health provides custom primary research that helps you tell your product’s story in the most compelling way. Our catalysts apply sophisticated modeling and multivariate methods to streamline the testing process as well as craft clear, targeted messages that resonate in the marketplace.

Healthcare Data and Analysis for Strategic Business Decisions

  • Identify the most powerful message for patients, physicians and payers
  • Bundle messages to find which groups best tell your product’s story
  • Customize message by audience or specialty