Today healthcare companies seek to establish successful brands across the product lifecycle, from pre-launch market understanding to off-patent management. By looking ahead and finding the unrealized brand opportunity, companies are able to develop strong positioning, messaging and customer tactics with stakeholders that support long-term brand success.
At Kantar Health, we build brands that are credible, differential and sustainable. PINNAKLE™, our brand assessment tool, uncovers the functional and emotional needs that drive your branding initiatives and helps you develop relevant tactics for all stakeholders. Whether you are developing a brand identity and establishing market position or confirming brand strategy, we have custom solutions to help you look forward with your brand development – not just to the present or past.
Research and Consulting for Healthcare Brand Strategy
- Identify your unrealized brand opportunity among stakeholders
- Define tactics to enhance your brand
- Develop brand positioning, messaging and customer experience programs