Keeping abreast of the dynamic, multifaceted commercial market can be a time-consuming, resource-intensive task. Kantar Health offers a variety of industry-leading tools and software that allow you to monitor commercial activities and keep a step ahead of your competition.
For physician behavior we offer:
- PromoMonitor®Face2Face – Continuous, real-time monitoring of promotion calls with regard to all pharmaceutical products promoted face-to-face to physicians via pharmaceutical representatives
- PromoMonitor®remote – Continuous, real-time monitoring of sales and marketing parameters with regard to all pharmaceutical products promoted via phone, email, mail and e-marketing
- PromoMonitor®group – Continuous, real-time monitoring of sales and marketing efforts regarding product-oriented conventions, meetings, workshops and other group activities
- PromoEasyboard™ – A tool facilitating interactive comparison of selected key performance indicators (KPIs) on regions, sales teams, individuals, products or companies. Individual KPIs can be compared head-to-head, or a cumulative score can be produced for a set of selected KPIs.
- PATRIX – This analytical tool provides complex insight into the prescribing behaviors of physicians of various medical specialties, and on specified markets with regard to indications, combinations of brands and patient characteristics.