Healthcare Marketers Focus on Emotion and Interactivity to Reach Millennials
AdvertisingAge, Nov 15, 2016
They've been called the most social-media savvy generation, ardent individualists, and dreamers who seek fulfillment in ways their predecessors can't fully understand.
Potential for connected glucose monitors in China
Kantar China Insights, Nov 14, 2016
Patients with diabetes in urban China have much more interest in connected glucose monitors than in other countries.
Chinese physicians welcome digital interaction
pharmaphorum Deep Dive - Digital, Nov 11, 2016
Innovative channels now take 60% of share compared with traditional channels for medical communication in China, and doctors’ willingness to engage with pharma companies online is a cause for optimism for those working in the region.
STADA Health Report 2016: Germans do not care about diabetes
Bios Life News, Nov 9, 2016
The STADA Health Report 2016 shows that many Germans, despite being overweight, do not worry about diabetes. Accordingly, many exercise too little and do not pay attention to healthy eating.
"Doctor before Web" does not apply to young patients
ArzteZeitung, Nov 4, 2016
A survey on the physician-patient relationship shows that young patients think differently than older ones. Physicians must be present on the Internet in order to inform patients.
With more marketing spend behind it, Eliquis gains on market leader Xarelto
MM&M, Nov 2, 2016
Johnson & Johnson's novel oral anticoagulant Xarelto, the current market leader in the category, may not hold pole position these among blood thinners for much longer, according to new prescription data.
Blue November: encouraging men to take care of health
Kantar Brazil Insights, Nov 1, 2016
If performed with the right frequency, examinations help detect diseases when the chance of cure is greater.
Kantar Health in Healthcare - Interview with Mr. Graeme Jacombs
Asia-Pacific Biotech News, Oct 31, 2016
With over 20 years' experience, Graeme Jacombs is one of the most experienced pharmaceutical market researchers in the Asia Pacific region.
Breast cancer cases rise quickly in China
Kantar China Insights, Oct 28, 2016
New incidents of breast cancer in China has been growing quickly. In 2000, the annual new case incidents was just half of that in the United States. By 2015, it rose to 90%.
ESMO 2016: Spectacular lung cancer data, but many questions remain
pharmaphorum, Oct 27, 2016
Advances in lung cancer treatment were probably the most anticipated and widely discussed topic at the 2016 European Society for Medical Oncology (ESMO) Congress in Copenhagen. Of especially high interest was the Presidential Symposium on Sunday 9 October, which led to chaotic scenes at the entrance to the main conference room – so big was the crowd of people wanting to attend the session, several overflow rooms had to be hastily arranged.