NEW YORK, July 20, 2016—Kantar Health, a leading global healthcare consulting and market research firm, has won the award for Best Use of Mobile Technology at the MRMW Awards. The honor, presented yesterday, was won for a mobile survey application developed in partnership with Lumi Technologies that leverages the ubiquity of smartphones and innovations in mobile health (mHealth) technology to gain greater insights into the patient experience.
Best Use of Mobile Technology recognizes innovative use of mobile technology for market research. The Kantar Health and Lumi mobile app can be used to conduct short surveys, collect picture and video content, and passively collect biometric and activity data from a wide range of mHealth and wearable devices. The app allows us to combine insights from patients’ experiences, such as a pain attack or a doctor/patient consultation, with insights from patient evidence, such as blood glucose, weight, mobility or blood pressure levels.
“We’re completely honored to be recognized by our colleagues in the market research community with this award,” said Brian Mondry, Global Head of Digital Innovation at Kantar Health. “The ability to combine data collected passively through wearable and mHealth technology with data collected actively through survey and picture/video data enables us to understand not only ‘what’ is going on with a patient in terms of metrics like sleep patterns, activity level and blood glucose but also ‘why.’ This can help our pharma industry clients understand the levers that drive consumer attitudes, behaviors and health outcomes and ultimately help them engage with consumers and patients to better manage their health.”
About Kantar Health
Kantar Health is a leading global healthcare consulting firm and trusted advisor to many pharmaceutical, biotech, and medical device and diagnostic companies worldwide. It combines evidence-based research capabilities with deep scientific, therapeutic and clinical knowledge, commercial development know-how, and brand and marketing expertise to help clients evaluate opportunities, launch products and maintain brand and market leadership.
Kantar Health deeply understands the influence of patients, payers and physicians, especially as they relate to the performance and payment of medicines and the delivery of healthcare services. Its 600+ healthcare industry specialists work across the product lifecycle, from preclinical development to launch, acting as catalysts to successful decision-making in life sciences and helping clients prioritize their product development and portfolio activities, differentiate their brands and drive product success post-launch. Kantar Health is part of Kantar, the data investment management division of WPP. For more information, please visit www.kantarhealth.com.