NEW YORK, August 28, 2014—Kantar Health, a leading global healthcare consulting firm, today announced it will host launch events related to its PINNAKLE™ brand marketing solution in Europe. Attendees will learn more about unrealized pharmaceutical brand opportunities and how they can be identified and utilized.
Kantar Health’s German team will host an event on Thursday, Sept. 18 in Munich. Topics covered include:
- Trends in marketing and branding in pharma
- Market access: past, present and future
- Interactive discussion on implications for brand management
- Breakout sessions on challenges for brand experience, access and execution
- Leveraging your unrealized brand opportunity
Kantar Health UK’s event will be Monday, Sept. 29 at The Shard in London. The focus of this event will be on measuring and optimizing brand potential and reaching peak sales.
Space is limited for both events. Download a registration form for the Munich event, or send an email to register for the London event.
About Kantar Health
Kantar Health is a leading global healthcare consulting firm and trusted advisor to many pharmaceutical, biotech, and medical device and diagnostic companies worldwide. It combines evidence-based research capabilities with deep scientific, therapeutic and clinical knowledge, commercial development know-how, and brand and marketing expertise to help clients evaluate opportunities, launch products and maintain brand and market leadership.
Kantar Health deeply understands the influence of patients, payers and physicians, especially as they relate to the performance and payment of medicines and the delivery of healthcare services. Its 600+ healthcare industry specialists work across the product lifecycle, from preclinical development to launch, acting as catalysts to successful decision-making in life sciences and helping clients prioritize their product development and portfolio activities, differentiate their brands and drive product success post-launch. Kantar Health is part of Kantar, the data investment management division of WPP. For more information, please visit www.kantarhealth.com.