NEW YORK, May 22, 2014—Kantar Health, a leading global healthcare consulting firm, today announced that Brian Mondry, Vice President, Integrated Strategies and Digital Solutions, will present at the Market Research in the Mobile World North America conference May 28 in Chicago.
In his presentation “Innovations in market research – Leveraging the ‘quantified-self movement,’” Mondry will discuss:
- Evaluating the use of wearable devices and self-tracking applications
- Combining self-collected data with traditional market research data
- Enhancing segmentation studies by fusing real behavior and lifestyle data
- Understanding current value and future applications
Mondry offers a preview of his presentation in a recent interview. Kantar is a sponsor of Market Research in the Mobile World. For more information on the event, please visit http://www.mrmw.net/.
About Kantar Health
Kantar Health is a leading global healthcare consulting firm and trusted advisor to many pharmaceutical, biotech, and medical device and diagnostic companies worldwide. It combines evidence-based research capabilities with deep scientific, therapeutic and clinical knowledge, commercial development know-how, and brand and marketing expertise to help clients evaluate opportunities, launch products and maintain brand and market leadership.
Kantar Health deeply understands the influence of patients, payers and physicians, especially as they relate to the performance and payment of medicines and the delivery of healthcare services. Its 700+ healthcare industry specialists work across the product lifecycle, from preclinical development to launch, acting as catalysts to successful decision-making in life sciences and helping clients prioritize their product development and portfolio activities, differentiate their brands and drive product success post-launch. For more information, please visit www.kantarhealth.com.