NEW YORK, October 4, 2013—Kantar Health, a leading global healthcare consulting firm, today announced that Chief Methodologist Richard Goosey will present at Market Research in the Mobile World on October 9 in London.
Mr. Goosey will present “Harnessing Mobile Technology to Draw Insights from Healthcare Professionals.” This presentation will feature data drawn from a survey jointly conducted with sister company All Global that will focus on how physicians are using mobile devices in patient consultations. In addition, Mr. Goosey will address preliminary questions to understand how best to utilize this new medium of customer engagement:
- What has limited mobile marketing research with healthcare providers? Is it the technology or the lack of understanding of how to fully utilize the new mobile platform?
- How can core types of marketing research with healthcare providers be executed on mobile devices, and what advantages does mobile offer?
- Is mobile marketing research with healthcare providers representative of the population regarding both current practice behaviors and future behaviors? Is “unrepresentative” a bad thing in this case?
- Does mobile “everywhere” make marketing research “everywhere” better?
Kantar is the host sponsor for Market Research in the Mobile World. For more information on this event, please visit http://www.mrmw.net/.
About Kantar Health
Kantar Health is a leading global healthcare consulting firm and trusted advisor to many pharmaceutical, biotech, and medical device and diagnostic companies worldwide. It combines evidence-based research capabilities with deep scientific, therapeutic and clinical knowledge, commercial development know-how, and brand and marketing expertise to help clients evaluate opportunities, launch products and maintain brand and market leadership.
Kantar Health deeply understands the influence of patients, payers and physicians, especially as they relate to the performance and payment of medicines and the delivery of healthcare services. Its 700+ healthcare industry specialists work across the product lifecycle, from preclinical development to launch, acting as catalysts to successful decision-making in life sciences and helping clients prioritize their product development and portfolio activities, differentiate their brands and drive product success post-launch. For more information, please visit www.kantarhealth.com.