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Russian Patients Have Poor Relationships with Their Doctors

Jun 12, 2012

Kantar Health’s National Health and Wellness Survey Shows Russians Feel Disengaged from Their Physicians

NEW YORK, June 12, 2012—Russian patients rarely visit a general practitioner and generally do not  believe that they should see a medical professional when they feel unwell, according to new findings from the National Health and Wellness Survey (NHWS), conducted by Kantar Health, a leading healthcare-focused global consultancy and marketing insights company.

The NHWS found that 39% of urban Russians have visited a GP in the past six months, compared with 65% in the 5EU and nearly 50% in the United States. In addition, only 30% of Russians feel that they should consult a medical professional whenever they feel unwell.

“Under the Soviet system, many patients felt that physician training was inadequate, and based on how Russians view their relationships with their physicians, those perceptions have been difficult to change,” says Gina Isherwood, Ph.D., Regional Brand Director with Kantar Health. “While the Russian government is taking steps to put more stringent requirements in place for doctors, it may take awhile longer for patients to see the benefit of having a better relationship with their physicians.”

Only one in four urban Russians feel that their doctor is very attentive to their needs and concerns, and the same number tell their doctor about all the medications they use. One in three Russians believe that regular preventive medical care is the best way to prevent illness. Interestingly, Russians seem to engage with friends and family more concerning their medical issues, with 39% consulting friends and family members about a new medication before they consider using it.

“In Western countries physicians are an important stakeholder when it comes to managing patient care,” Dr. Isherwood says. “In Russia, however, physicians are not necessarily the people patients talk to most often about their health.”

About the National Health and Wellness Survey (NHWS)

This study’s results were drawn from the 2011 Russia NHWS, a nationally representative, self-administered survey conducted annually. Topics covered include the health status, attitudes, behaviors and outcomes among adults 18 or older.

 

Kantar Health conducts NHWS annually in the US, Europe, Asia and Latin America. The survey is the largest self-reported patient database in the healthcare industry.

 

About Kantar Health (www.kantarhealth.com)

Kantar Health is a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies. Our 700+ staff act as catalysts, working closely with customers to drive distinctive decision-making that helps them prioritize product development and portfolios, differentiate their brands and ensure product profitability after launch. We are unique in that we bring together clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions, empowering clients to deliver better healthcare options to their customers.

 

With staff in over 40 countries, we excel at solving technically or logistically challenging projects around the world and across the product lifecycle, combining on-the-ground know-how and global and national proprietary data to quickly identify value drivers. As part of WPP, we can also incorporate highly innovative thinking from outside the industry into our solutions.

 

Contact Information

For more information on Kantar Health, please contact Paula Paradise, Vice President of Global Marketing, at paula.paradise@kantarhealth.com or +1-484-442-1431.
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