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Kantar Health to Present at China Pharma Landscape and Forecasting Workshop

May 31, 2012

NEW YORK, May 31, 2012—Kantar Health, a leading healthcare-focused global consultancy and marketing insights company, today announced that Neesha Suvarna, Ph.D., Consultant, will present at the China Pharma Landscape and Forecasting Workshop June 7 at the Hyatt Fisherman’s Wharf in San Francisco.

Dr. Suvarna will present “Oncology Forecasting in China” at 2:15 pm. This session will discuss methodological issues, market factors, and cases obtained and implemented on actual forecasting models from the following sectors:

  • Premium biologics in oncology
  • China market and differences in treatment practices from Western markets
  • Epidemiology data sources and drug sales

Dr. Suvarna is a member of Kantar Health’s CancerMPact® team and an active contributor to custom consulting engagements. Her areas of expertise include clinical and commercial product assessment, competitive analysis and profiling, and critical assessment of developing therapeutic technologies.

Kantar Health has extensive experience in oncology. Download Kantar Health’s white paper to learn more about oncology forecasting in China. For more information about the China Pharma Landscape and Forecasting Workshop, visit the conference website


About Kantar Health (

Kantar Health is a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies. Our 700+ staff act as catalysts, working closely with customers to drive distinctive decision-making that helps them prioritize product development and portfolios, differentiate their brands and ensure product profitability after launch. We are unique in that we bring together clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions, empowering clients to deliver better healthcare options to their customers.


With staff in over 40 countries, we excel at solving technically or logistically challenging projects around the world and across the product lifecycle, combining on-the-ground know-how and global and national proprietary data to quickly identify value drivers. As part of WPP, we can also incorporate highly innovative thinking from outside the industry into our solutions.


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