NEW YORK, April 17, 2012—Kantar Health, a leading healthcare-focused global consultancy and marketing insights company, has appointed Dr. Florian Eichmann as Business Unit Director, Treatment Value, based in Germany. In this role, he is responsible for the Health Outcomes, Public Health, Drug Surveillance, Clinical Research and Medical Device/Diagnostic groups and a service profile ranging from clinical trial operations to Health Economics and Patient-Reported Outcomes consultancy.
Dr. Eichmann joins Kantar Health from Kendle, where he led European Health Outcomes, registries and observational activities and gained wide experience in late-phase/post-marketing research. Additionally, he was involved in global Health Outcomes activities and served as a member of the Global Strategic Consulting Group.
Prior to Kendle, Dr. Eichmann worked as a CRO-based Senior Clinical Research Associate and Project Coordinator, as well as Laboratory Coordinator, Cosmetic Tests, establishing a cosmetics test department and several test methods. He also acted as a pharma-based medical affairs and science consultant. Dr. Eichmann holds a Master’s and Doctoral degree in Biology with a focus on Behavioral Sciences, Endocrinology and Immunology.
“Florian combines strong scientific background with a client orientation focus and understanding of regulatory and stakeholder requirements in the clinical and market access areas,” says Werner Guminski, CEO, Kantar Health Commercial Strategy. “His team-focused approach will do well to help us address the challenges facing the healthcare industry. His strategic orientation and passion for development of evidence-based value messages will translate well for Kantar Health and its international clients.”
About Kantar Health (www.kantarhealth.com)
Kantar Health is a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies. Our 700+ staff act as catalysts, working closely with customers to drive distinctive decision-making that helps them prioritize product development and portfolios, differentiate their brands and ensure product profitability after launch. We are unique in that we bring together clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions, empowering clients to deliver better healthcare options to their customers.
With offices in over 40 countries, we excel at solving technically or logistically challenging projects around the world and across the product lifecycle, combining on-the-ground know-how and global and national proprietary data to quickly identify value drivers. As part of WPP, we can also incorporate highly innovative thinking from outside the industry into our solutions.
For more information on Kantar Health, please contact Paula Paradise, Vice President of Global Marketing, at email@example.com or +1-484-442-1431.