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Kantar Health Names Potts to Lead Global Marketing Insights Practice

Apr 13, 2012

NEW YORK, April 13, 2012—Kantar Health, a leading healthcare-focused global consultancy and marketing insights company, has named Stephen Potts to lead its Global Marketing Insights practice. Mr. Potts will also continue in his current role as Kantar Health’s Managing Director of Asia Pacific, Middle East and Africa (APMEA).

Mr. Potts joined TNS Healthcare, a legacy company of Kantar Health, in 2002. Prior to that he was Regional Director, Healthcare, Southeast Asia, at Synovate.

“Stephen’s unique experience within both Marketing Insights and emerging markets will bring a consistency to our Marketing Insights practice,” says Lynnette Cooke, Kantar Health Global CEO. “This will enhance our ability to innovate globally and provide our pharma industry clients with methodologies and solutions that will help them make key decision throughout their products’ lifecycles.”


About Kantar Health (

Kantar Health is a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies. Our 700+ staff act as catalysts, working closely with customers to drive distinctive decision-making that helps them prioritize product development and portfolios, differentiate their brands and ensure product profitability after launch. We are unique in that we bring together clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions, empowering clients to deliver better healthcare options to their customers.


With offices in over 40 countries, we excel at solving technically or logistically challenging projects around the world and across the product lifecycle, combining on-the-ground know-how and global and national proprietary data to quickly identify value drivers. As part of WPP, we can also incorporate highly innovative thinking from outside the industry into our solutions.


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For more information on Kantar Health, please contact Paula Paradise, Vice President of Global Marketing, at or +1-484-442-1431.