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Quality of Life Falls Along with Socioeconomic Status in Brazil

Oct 26, 2011

NEW YORK, October 26, 2011—Physical quality of life, as measured by the SF-12, is highest among the wealthiest Brazilians and falls along with one’s socioeconomic status, yet mental quality of life is the same among all Brazilians, regardless of socioeconomic profile, according to new findings from the National Health and Wellness Survey (NHWS), conducted by Kantar Health, a leading healthcare-focused global consultancy and marketing insights company.

“Brazil’s government has developed a system of classifying its citizens by socioeconomic level (A1, A2, B1, B2, C1, C2, D and E), with A1 being the highest and E being the lowest, based on education and ownership of consumer durable goods,” says Dave Pomerantz, Senior Vice President of Business Development with Kantar Health. “Based on our survey of 12,000 Brazilian adults and the physical component summary (PCS) and mental component summary (MCS), we found that while physical quality of life falls along with socioeconomic status, mental quality of life in Brazil is actually level across all economic levels.”


The NHWS also found that 84% of Brazilians in Socioeconomic Group A have visited a healthcare provider in the past six months, compared with 70% in Groups D and E. Those in the wealthier group have had significantly more visits to their healthcare provider in the past six months—6 versus 3 in Groups D and E.


Attitudes toward healthcare vary significantly by socioeconomic group as well. Sixty-one percent of those in Group A say that their doctor is very attentive to their needs and concerns, compared with 45% in Groups D and E. Respondents in Group A are also much more likely to say that having regular contact with their physician is the best way to avoid illness—65% versus 55% in Groups D and E.


Brazilians in Groups D and E are significantly less likely to make lifestyle changes to avoid having to take a prescription medication, 44% versus 51% (Group A), 53% (Group B) and 52% (Group C). They are also more likely to stop taking their medication when they feel better, 39% versus 31% in Group A.    


About the National Health and Wellness Survey (NHWS)

This study’s results were drawn from the 2011 Brazil NHWS, a nationally representative, self-administered survey conducted annually. Topics covered include the health status, attitudes, behaviors and outcomes among adults 18 or older.


Kantar Health conducts NHWS annually in the US, Europe, Asia and Latin America. The survey is the largest self-reported database in the healthcare industry.


About Kantar Health (

Kantar Health is a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies. Our 700+ staff act as catalysts, working closely with customers to drive distinctive decision-making that helps them prioritize product development and portfolios, differentiate their brands and ensure product profitability after launch. We are unique in that we bring together clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions, empowering clients to deliver better healthcare options to their customers.


With offices in over 30 countries, we excel at solving technically or logistically challenging projects around the world and across the product lifecycle, combining on-the-ground know-how and global and national proprietary data to quickly identify value drivers. As part of WPP, we can also incorporate highly innovative thinking from outside the industry into our solutions.


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