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PMRG Names Kantar Health’s Lynnette Cooke R.R. Fordyce award recipient

Oct 21, 2011

NEW YORK, October 20, 2011—Kantar Health, a leading healthcare-focused global consultancy and marketing insights company, is pleased to announce that Global CEO Lynnette Cooke has been honored with the 2011 R.R. Fordyce Award by the Pharmaceutical Marketing Research Group (PMRG). In honor of industry leader Richard “Dick” Fordyce, this award is given each year to a recipient who exemplifies the principles of excellence, innovation and integrity in pharmaceutical market research.

R.R. Fordyce Award recipients have made an outstanding contribution to healthcare market research. In addition, they must demonstrate an exemplary level of character, ethics and leadership in their professional and personal behavior, including their decision-making and mentoring activities.

“Being presented with the R.R. Fordyce Award is an incredible honor,” Ms. Cooke says. “I am humbled to be included in a group that has done so much for the betterment of market research.”

Throughout her career, Cooke has held senior positions in research and product management. In 2009, she led the creation of Kantar Health by uniting Consumer Health Sciences, MattsonJack, TNS Healthcare, Ziment and All Global.

About Kantar Health (

Kantar Health is a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies. Our 700+ staff act as catalysts, working closely with customers to drive distinctive decision-making that helps them prioritize product development and portfolios, differentiate their brands and ensure product profitability after launch. We are unique in that we bring together clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions, empowering clients to deliver better healthcare options to their customers.

With offices in over 30 countries, we excel at solving technically or logistically challenging projects around the world and across the product lifecycle, combining on-the-ground know-how and global and national proprietary data to quickly identify value drivers. As part of WPP, we can also incorporate highly innovative thinking from outside the industry into our solutions.

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