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Kantar Health, Sudler & Hennessey and All Global offer free webinar series on healthcare stakeholder trends in Europe

13 Sep 2012

First webinar – “Market access revolution; stakeholder devolution? The changing face of the UK healthcare scene” – 25 September 2012 3pm UTC, 4pm CET, 10am EST, 11pm SGT

New York, 13 September 2012 —  Kantar Health has partnered with Sudler & Hennessey and All Global to launch a  new webinar series  that will cover market access trends in key European countries  from a stakeholder perspective, the implications of these trends, and how they relate to healthcare changes  in other parts of the world. The first webinar in the series, “Market access revolution; stakeholder devolution? The changing face of the UK healthcare scene” will take place on Tuesday September 25 and feature a panel of Bayer Healthcare’s Philip Ashman, Sue Kilby a leading UK payer, Kantar Health’s Mark Sales and Nick May from Sudler & Hennessey.

Chaired by David Fisher, managing director of the PMGroup, the webinar will be of particular interest to those who want to gain a better understanding of the UK healthcare dynamic, the key players and trends moving forward. It will look at how countries like the UK can learn from countries like Germany and the US which have already found ways to deal effectively with radical change.

 Last year, Kantar Health surveyed UK payers on who they thought were the key influencers in the UK market access process and who ideally should be the decision makers. The data from the survey was used to create this infographic During the first webinar, a short poll will be run to update the data in the infographic. An ongoing forum for stakeholders who have a role in the European healthcare scene will also be launched on Kantar Health’s website.

Register now for the September 25 webinar. Further webinars in the three-part series will be announced in the coming months.

About Sudler & Hennessey

The S&H Group is a global healthcare marketing and communications organization with offices around the world. The network includes two global communications agencies— Sudler & Hennessey and Sentrix Global Health Communications, with US headquarters in New York City. S&H also has specialised divisions in medical education (IntraMed Educational Group, Precept Medical Communications, and Current Medical Directions), as well as in market research and strategic planning, branding, publication strategies, sales training (HealthAnswers and Transart), digital solutions (Sudler Digital), eHealth Solutions (Sudler eHealth Group), and consumer health marketing.

S&H is part of Young & Rubicam Brands, and part of WPP (NASDAQ: WPPGY; www.wpp.com)

For more information, please visit http://www.sudler.com  or contact Nick May (nick.may@sudler.com)

About Kantar Health

Kantar Health is a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies. Our 700+ staff act as catalysts, working closely with customers to drive distinctive decision-making that helps them prioritize product development and portfolios, differentiate their brands and ensure product profitability after launch. We are unique in that we bring together clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions, empowering clients to deliver better healthcare options to their customers.

With staff in over 40 countries, we excel at solving technically or logistically challenging projects around the world and across the product lifecycle, combining on-the-ground know-how and global and national proprietary data to quickly identify value drivers. As part of WPP, we can also incorporate highly innovative thinking from outside the industry into our solutions.

For more information on Kantar Health, please contact Monica Hart, Vice President of Global Marketing, at monica.hart@kantarhealth.com.

 About All Global

Operating internationally, with offices in the US and the UK, and with proprietary panels of clinicians and other Healthcare Professionals in North America, Latin America and Europe, All Global (http://www.allglobal.com) gathers the best quality healthcare data in the industry.

With well over a century of combined experience, All Global staff know the right channels to use to gain deep global, regional, local and niche stakeholder insights that can be delivered quickly and easily. The trust and rapport they have built with the 400,000+ payers, health care professionals and key opinion leaders who form their proprietary panels translates into higher response rates and stronger, more reliable data for clients. 

All Global’s reputation as pioneers has been earned through their willingness to take on complicated projects or to introduce new technologies or techniques outside of the mainstream, if they feel they will gain clients a competitive edge. They partner with clients to find the right combination of methodologies – qualitative and quantitative, online and traditional – to produce bold, considered and clear solutions to put clients ahead of the competition. To partner with All Global is to be secure in the knowledge that they will meet – and often exceed – client expectations.

For further details, please contact Vicky Burke, Director of Business Development
E: victoria.burke@allglobal.com, T: + 44 (0) 20 7749 1477; or Bill Hoover, SVP Market Research E: bill.hoover@allglobal.com, T: +1 484 442 1449.

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