Pride - The Seventh Deadly Sin of Tracking Research

 Seventh Deadly Sin - Pride - book a bespoke tracking workshop with us today!

“We’ve always tracked this way and we’ve always presented findings this way.”

Tracking research is a key part of our lives at Kantar Health and something we have a great deal of experience in. We work closely with our clients to assess how to optimise the success of their brand in its competitive environment.

Our seventh and final sin, is PRIDE – where we are asked to quote on running current tracking studies and told that the questionnaire and deliverables cannot change. We are delighted to do these, and equally pleased when requested to find out what else we can get from the data or how we can make the presentation decks more impactful. That’s why we have both Advanced Methods and Creative teams at Kantar Health. Don’t put pride before a fall - remember, it’s not too late to book a bespoke workshop to vitalise your brand trackers in 2016. Happy New Year from us all!
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