Kantar Health's Seven Deadly Sins of Tracking Research

 Seven Deadly Sins - book a bespoke tracking workshop with us today!

Tracking research is a key part of our lives at Kantar Health and something we have a great deal of experience in. We work closely with our clients to assess how to optimise the success of their brand in its competitive environment.
We have conducted a review of tracking research internally at Kantar Health and have come across 7 key themes that are consistent across most tracking studies we deliver. These key themes can be closely linked to the 7 deadly sins.

Look out for all seven sins over the coming weeks, and if you are interested in our proven research solutions, we would like to offer you a bespoke tracking workshop at your offices.

I would like to book an onsite bespoke tracking workshop with Kantar Health >


Is Pharma Brand Marketing Dead?
Imagine reaching your brand's full potential at launch - we'll show you how it's done

Brand Trackers
Brand Tracker Demo
View an Equity and Share Tracker demo (Adobe Flash required)
Essential Reading
Market Research Essential Compendium 2015
Browse our recent thought leadership in market research