“We have to have every indication in a single questionnaire - the respondents will be OK”
Tracking research is a key part of our lives at Kantar Health and something we have a great deal of experience in. We work closely with our clients to assess how to optimise the success of their brand in its competitive environment.
Our second sin is GLUTTONY – where we are constantly challenged to ask respondents the same questions across different indications, and where the competitive set of products changes for each indication, leading to very long questionnaires and low response rates. Clearly, this can impact sample size and time in field, as well as raising questions on the accuracy of the responses due to respondent fatigue!
Look out for the other sins over the coming weeks, and if you are interested in our proven research solutions, we would like to offer you a bespoke tracking workshop at your offices.
I would like to book an onsite bespoke tracking workshop with Kantar Health >