“These studies are a pain to field, they add little value but we have to do them!”
Tracking research is a key part of our lives at Kantar Health and something we have a great deal of experience in. We work closely with our clients to assess how to optimise the success of their brand in its competitive environment.
Our fifth sin, is WRATH – where we are asked by clients to run multi-country studies centrally with minimal involvement from the regional teams, except to ensure representation at the local level; i.e. checking translations for accuracy, getting ZINC/pharmacovigilance approval, using a locally approved field agenda and providing local target lists. However, we know multi-country healthcare tracking studies can be complex to set up and manage - we have been running them for the last 40 years! You are more likely to achieve better results when the studies are designed for both local tactical planning and central strategic guidance purposes. So, if you want more value from your multi-country trackers, without incurring the "anger" of local participation, take the first step today by booking a bespoke Seven Deadly Sins of Tracking Research workshop with us!
Look out for the final two sins, and if you are interested in our proven research solutions, we would like to offer you a bespoke tracking workshop at your office.
I would like to book an onsite bespoke tracking workshop with Kantar Health >