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Case Study | Aug 14, 2018

Identifying Intervention Opportunities Across the Patient Journey

One of the world’s leading pharmaceutical companies wanted to better understand intervention opportunities across the patient journey for immunology diseases and from the patient's perspective.

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Case Study | Jul 15, 2018

Launching a Pediatric Rare Disease Drug in China

Kantar Health recently implemented a mixed-methods research approach to maximize uptake and patient benefit for a critical metabolic disease medicine across 11 Chinese provinces.

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Case Study | Jul 6, 2018

Patient-Centric HERO Framework Provides Key Insights to Brand Success

In this case study, we detail how a leading global pharmaceutical company wanted to determine the relation of efficacy, therapy acceptance and therapy satisfaction in influencing medication adherence for its intermittent long-term treatment for atopic dermatitis.

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Case Study | Apr 4, 2018

Realizing the Rewards of Multi-channel Marketing and Touchpoint Optimization

Learn how Kantar Health employed touchpoint optimization methodologies to provide our client with actionable insights to guide their long-term brand building and brand growth strategies.

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Case Study | Oct 26, 2017

One Size Does Not Fit All In Multichannel Marketing

Committing to a multi-channel marketing plan is a critical milestone in today’s complex, dynamic market. A leading global pharmaceutical company with activity in the Middle East engaged Kantar Health because of its deep expertise in multi-channel marketing and quantitative research to address this business challenge.

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Case Study | Oct 12, 2017

Successful Brand Optimization Strategies Require Deep Market Understanding

A top 10 oncology therapy company wanted to better understand market opportunities for a new indication within its oncology franchise. This case study outlines our first-of-its-kind solution for helping the client comprehensively prepare for pilot and track performance on the launch of the new indication.

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Case Study | Oct 5, 2017

Broadening a Niche Brand - A Great Example of Patient Co-creation

A successful niche brand is a good thing – except when the niche positioning is unintended and limiting the true potential of the brand. This case study outlines how we used innovative patient research and qualitative methodologies to assess the repositioning of a niche brand.

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Case Study | Sep 24, 2017

Pharma Market Opportunity Assessment Key for Developing Winning Launch Strategies

In the pharmaceutical arena, effective market opportunity assessment is a critical move that will help you develop a winning launch strategy. This case study outlines the methodology we used to assess the market opportunities for a global pharmaceutical company

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Case Study | Sep 17, 2017

Go With the Flow for the Most Impactful Patient Insights

A leading global pharmaceutical company wanted to understand the level of knowledge that rheumatoid arthritis patients have about their disease, as well as determine the existing Models of Care for rheumatoid arthritis patients in 23 countries worldwide. This case study outlines the methodology we used to hear the voice of the patient.

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Case Study | Sep 10, 2017

Getting the Right Brands to the Right Patients

With so many innovative therapies on the market and in development today, it’s often challenging to get the right medicines to the right patients. Through an innovative approach, we combined the best of Kantar assets to meet our client’s objectives.

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