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Case Study | Nov 11, 2018

Classic Market Research Coupled with Unique Framework Yields Valuable Patient Insights for New Oncology Therapies

Kantar Health recently conducted a breakthrough study about the nutritional journeys of Chinese oncology patients that offers valuable information for the development of advanced therapies.

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Case Study | Oct 21, 2018

Study Finds That A Simple Adherence Measure Improves Outcomes

A leading pharmaceutical company wanted to understand whether medication non-adherence is associated with glycated hemoglobin (HbA1c) and other non-clinical health outcomes among type 2 diabetes patients using basal insulin analogs.

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Case Study | Sep 25, 2018

Leveraging the Power of South Korea’s HIRA Database

Kantar Health has the know-how when it comes to using and optimizing the HIRA database, as we’ve built up our experience by communicating with HIRA officials and analyzing HIRA data in South Korea.

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Case Study | Aug 14, 2018

Identifying Intervention Opportunities Across the Patient Journey

One of the world’s leading pharmaceutical companies wanted to better understand intervention opportunities across the patient journey for immunology diseases and from the patient's perspective.

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Case Study | Jul 15, 2018

Launching a Pediatric Rare Disease Drug in China

Kantar Health recently implemented a mixed-methods research approach to maximize uptake and patient benefit for a critical metabolic disease medicine across 11 Chinese provinces.

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Case Study | Jul 6, 2018

Patient-Centric HERO Framework Provides Key Insights to Brand Success

In this case study, we detail how a leading global pharmaceutical company wanted to determine the relation of efficacy, therapy acceptance and therapy satisfaction in influencing medication adherence for its intermittent long-term treatment for atopic dermatitis.

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Case Study | Apr 4, 2018

Realizing the Rewards of Multi-channel Marketing and Touchpoint Optimization

Learn how Kantar Health employed touchpoint optimization methodologies to provide our client with actionable insights to guide their long-term brand building and brand growth strategies.

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Case Study | Oct 26, 2017

One Size Does Not Fit All In Multichannel Marketing

Committing to a multi-channel marketing plan is a critical milestone in today’s complex, dynamic market. A leading global pharmaceutical company with activity in the Middle East engaged Kantar Health because of its deep expertise in multi-channel marketing and quantitative research to address this business challenge.

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Case Study | Oct 12, 2017

Successful Brand Optimization Strategies Require Deep Market Understanding

A top 10 oncology therapy company wanted to better understand market opportunities for a new indication within its oncology franchise. This case study outlines our first-of-its-kind solution for helping the client comprehensively prepare for pilot and track performance on the launch of the new indication.

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Case Study | Oct 5, 2017

Broadening a Niche Brand - A Great Example of Patient Co-creation

A successful niche brand is a good thing – except when the niche positioning is unintended and limiting the true potential of the brand. This case study outlines how we used innovative patient research and qualitative methodologies to assess the repositioning of a niche brand.

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