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Case Study | Aug 10, 2017

Making Sense of Non-Adherence

With limited data available on the real world adherence to multiple sclerosis (MS) therapies, a leading global pharmaceutical company wanted to determine the factors that contribute to low medication adherence in the real world. This case study reveals insights into non-adherence.

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Case Study | Jul 25, 2017

Navigating the Complex Reimbursement Landscape Using Qualitative Market Research

For a leading pharmaceutical company conducting business in Taiwan, Kantar Health employed its unique qualitative research methods which allowed us to listen to and understand patients’ stories through in-depth discussions, and then identify and extract strong insights from those stories.

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Case Study | Jul 13, 2017

Parkinson’s through the Eyes of the Patient

Using a combination of innovative techniques, we heard the “Voice of the Patient” and their caregivers. Our research revealed unmet needs and gaps in both the market and satisfaction of patients, caregivers and HCPs for Parkinson’s disease.

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Case Study | Apr 17, 2017

Inside the Patient Experience Like Never Before – New Methodology Uncovers Truths, Realities and Natural Ecosystem of Patients

Catalytic Contacts, a new methodology from Kantar Health, uncovers the truths, realities and ecosystem of patients, improving the service and support we can provide to patients, caregivers and society.

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Case Study | Apr 17, 2017

Walking in Another’s Shoes – Online Multiple Sclerosis Community Sheds New Light on Patient Life

Kantar Health’s Online Community methodology provides a more intimate view of patient life observing up-close and first-hand patients’ daily experiences with their condition and their relationships with their treatments.

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Case Study | Nov 3, 2016

Aligning Preference with Prescription - Incorporating Patient Preference to Encourage Adherence

As the healthcare market evolves, patients are becoming more involved in making decisions for their own health. Research shows that medication adherence rates are higher when patient preference and prescribed treatments are aligned.

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Case Study | Nov 3, 2016

Prioritizing in a Time of Change - Assessing Multiple Stakeholders' Preferences in a Dynamic Melanoma Market

The emergence of new therapy or treatment options sometimes causes us to reevaluate our preferences to select the treatment with the most favorable outcomes. As new therapies become available, it is important to understand how the features of these therapies will be perceived and valued by those who are prescribing and using them.

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Case Study | Nov 2, 2016

Going Global - Understanding Market Expansion Opportunities

The company engaged Kantar Health, a world-class healthcare partner that provides unique insights and robust data to deliver real-world answers to some of the healthcare industry’s toughest questions.

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Case Study | Aug 15, 2016

Novel Patient-Centric Positioning Optimises Brand Launch

In positioning a new treatment, it’s crucial to understand how treatment decisions are made for each patient segment and which segments are most attractive in terms of size and credibility. A case study on how a new Kantar Health methodology offers unique insight into complex treatment positioning by healthcare providers.

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Case Study | Aug 15, 2016

Stepping outside the comfort zone

When seeking to enter healthcare and rehabilitation settings with their new device, a robotics manufacturer uncovered many questions they needed to answer in order to make an informed decision regarding these new market opportunities.

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