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Case Study | Oct 12, 2017

Successful Brand Optimization Strategies Require Deep Market Understanding

A top 10 oncology therapy company wanted to better understand market opportunities for a new indication within its oncology franchise. This case study outlines our first-of-its-kind solution for helping the client comprehensively prepare for pilot and track performance on the launch of the new indication.

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Case Study | Oct 5, 2017

Broadening a Niche Brand - A Great Example of Patient Co-creation

A successful niche brand is a good thing – except when the niche positioning is unintended and limiting the true potential of the brand. This case study outlines how we used innovative patient research and qualitative methodologies to assess the repositioning of a niche brand.

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Case Study | Sep 24, 2017

Pharma Market Opportunity Assessment Key for Developing Winning Launch Strategies

In the pharmaceutical arena, effective market opportunity assessment is a critical move that will help you develop a winning launch strategy. This case study outlines the methodology we used to assess the market opportunities for a global pharmaceutical company

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Case Study | Sep 17, 2017

Go With the Flow for the Most Impactful Patient Insights

A leading global pharmaceutical company wanted to understand the level of knowledge that rheumatoid arthritis patients have about their disease, as well as determine the existing Models of Care for rheumatoid arthritis patients in 23 countries worldwide. This case study outlines the methodology we used to hear the voice of the patient.

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Case Study | Sep 10, 2017

Getting the Right Brands to the Right Patients

With so many innovative therapies on the market and in development today, it’s often challenging to get the right medicines to the right patients. Through an innovative approach, we combined the best of Kantar assets to meet our client’s objectives.

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Case Study | Sep 10, 2017

Therapy Satisfaction Plays an Equal Role to Efficacy in Adherence

This case study outlines the novel approach we adopted to determine the relation of efficacy, therapy acceptance and therapy satisfaction in influencing medication adherence.

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Case Study | Aug 24, 2017

New Study Framework Optimizes Multi-Channel Marketing Strategies

A leading global pharmaceutical company conducting business in the area of breast cancer wanted to evaluate its multi-channel marketing strategy, as well as the strategies of its competitors. This case study outlines the new ground breaking approach we adopted and summarizes our client's response to the results of the study.

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Case Study | Aug 10, 2017

Making Sense of Non-Adherence

With limited data available on the real world adherence to multiple sclerosis (MS) therapies, a leading global pharmaceutical company wanted to determine the factors that contribute to low medication adherence in the real world. This case study reveals insights into non-adherence.

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Case Study | Jul 25, 2017

Navigating the Complex Reimbursement Landscape Using Qualitative Market Research

For a leading pharmaceutical company conducting business in Taiwan, Kantar Health employed its unique qualitative research methods which allowed us to listen to and understand patients’ stories through in-depth discussions, and then identify and extract strong insights from those stories.

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Case Study | Jul 13, 2017

Parkinson’s through the Eyes of the Patient

Using a combination of innovative techniques, we heard the “Voice of the Patient” and their caregivers. Our research revealed unmet needs and gaps in both the market and satisfaction of patients, caregivers and HCPs for Parkinson’s disease.

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