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Article | Nov 21, 2017

The evolution of multichannel marketing into touchpoints

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Article | Sep 4, 2017

Improvisational Comedy Fosters a Winning Brand Optimization Strategy

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Article | Jun 19, 2017

Market Segmentation in Healthcare Starts within an Organization

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Article | May 1, 2017

Behind the Brand — Lessons Learned

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Article | Apr 25, 2017

Lower stress and improve research insights with improvisational comedy

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Article | Dec 5, 2016

GALLIUM turns Gazyva into gold in NHL

Gazyva represents a leap forward in the treatment of NHL, which is good news indeed for patients.

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Article | Nov 17, 2016

Blue November: Early diagnosis means higher chances of cure

If discovered soon, prostate cancer has a very positive prognosis.

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Article | Nov 17, 2016

Moving from patient to partner

MarlaJan describes herself as a girl, a nurse, a patient and a part-time super hero. She is one of a growing number of what Kantar Health calls "health activators."

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Article | Nov 17, 2016

The evolving influence of integrated delivery networks (IDNs) in oncology

The current economic environment in oncology care provides incentives for both hospitals and independent community practices to embrace oncology care integration. Affiliation with or even acquisition by an integrated delivery network (IDN) is an attractive option for many practices.

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Article | Nov 11, 2016

Chinese physicians welcome digital interaction

Innovative channels now take 60% of share compared with traditional channels for medical communication in China, and doctors’ willingness to engage with pharma companies online is a cause for optimism for those working in the region.

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