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Blog Post | Aug 17, 2018

Eureka Moments!

The revolutionary new uses of the “share of preference” measurement is a eureka moment in marketing science for the pharmaceutical industry. Combined with a brand’s existing market share, share of preference can now be used to look at where a brand’s market share currently stands, where it could rise to, and most importantly how to get there by pulling the lever and minimizing the impact of barriers!

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Case Study | Aug 14, 2018

Identifying Intervention Opportunities Across the Patient Journey

One of the world’s leading pharmaceutical companies wanted to better understand intervention opportunities across the patient journey for immunology diseases and from the patient's perspective.

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Blog Post | Aug 13, 2018

Think You Know Brazil?

Brazil is bursting with opportunities for pharma companies- but only those who understand this growth market's nuances will succeed.

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White Paper | Jul 27, 2018

The Regulatory and Compliance Landscape in Patient Centric Research

Kantar Health delivers the most authoritative paper on regulation and compliance in patient centric research.

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Blog Post | Jul 20, 2018

Fine Margins

The day has come for us to use evidence to make our decisions, not only at launch but throughout the product lifecycle. We need to not simply rely on the classic "rear view metrics", but instead find the leading indicators and leverage modern marketing science to make the right decisions and achieve those collective fine margins.

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Article | Jul 18, 2018

Make China Great Again

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Case Study | Jul 15, 2018

Launching a Pediatric Rare Disease Drug in China

Kantar Health recently implemented a mixed-methods research approach to maximize uptake and patient benefit for a critical metabolic disease medicine across 11 Chinese provinces.

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Blog Post | Jul 13, 2018

Think You Know China?

Companies know a great deal about China today, but the key challenge is to make sense of potential opportunities and adapt business models accordingly.

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Article | Jul 13, 2018

Marketing Science - Brand Innovation for Pharma

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Report | Jul 10, 2018

Marketing Science Innovation: The Road to Weatherproofing Your Brand

It’s not enough for pharma to rely on a brand’s past performance – it’s time to start predicting the future and engaging with what’s coming around the next corner, and the one after that, and the one after that.

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