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Blog Post | Feb 12, 2018

Tecentriq and Avastin Keep the Gears Immotion for Immunotherapies in RCC

Co-authored by Stephanie Amato, Ph.D.

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Article | Feb 1, 2018

Behavioral Economics

The study of cognitive mechanisms that influence decision making and behavior can provide valuable insights for industry marketers.

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Blog Post | Jan 25, 2018

CELESTIAL: Divining the role of cabozantinib in HCC

Co-authored by Len Kusdra, Ph.D.

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White Paper | Jan 22, 2018

Tap into the Cultural Narrative to Understand the Subliminal Impact on Illness

All around the world, people form beliefs and adopt behaviors relating to health and illness that are shaped by the cultural forces prevalent in their communities. Yet despite the significance of the role of our social and cultural context in forming our beliefs and driving our behaviors in the healthcare world, we largely overlook this influence in our research design and our quest to understand why people do what they do in relation to their health.

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Blog Post | Jan 15, 2018

Cultural Narratives Reveal the Subliminal Impact on Illness

All around the world, people form beliefs and adopt behaviors relating to health and illness that are shaped by the cultural forces prevalent in their communities. The importance of perceptions of others and the social codes by which we live have been demonstrated as important by behavioral psychologists and recognized for many years. Yet despite the significance of the role of our social and cultural context in forming our beliefs and driving our behaviors in the healthcare world, we largely overlook this influence in our research design and our quest to understand why people do what they do in relation to their health.

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Blog Post | Jan 3, 2018

WeChat is Mobile App of Choice for Chinese Doctors

A new study finds that the power of WeChat is so strong that Chinese doctors are now installing fewer medical apps. On average, Chinese physicians follow eight medical-related WeChat public accounts, and 48 percent of them are satisfied with what they read on WeChat.

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White Paper | Dec 28, 2017

What Does GDPR Mean for Healthcare Researchers?

While the regulation aims to bolster privacy rights, GDPR arrives as a centerpiece of the EU Digital Single Market, an initiative designed to boost digital innovation within the EU. By harmonizing privacy legislation across the EU member states and carving out exemptions for scientific, historical and health research, the GDPR seeks to reconcile the often competing values of privacy and innovation.

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Article | Dec 12, 2017

GDPR: evolving multichannel marketing to prepare for a stricter data protection environment

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White Paper | Dec 6, 2017

Qualitative Research Through a Behavioral Economics Lens

The field of Behavioral Economics has popularized the idea that behavior is not the result of careful deliberation and perfect logic, but instead often driven by intuition, emotion and a myriad of other subconscious factors. It's been clearly demonstrated that we, as social beings, are highly influenced by those around us and our physical environment; and we, as researchers, haven't paid adequate attention to these elements.

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Blog Post | Dec 4, 2017

DRIVING CUSTOMER CENTRICITY THROUGH INDIVIDUALITY

Are you treating your customers as individuals, or are you simply implementing a stiff global campaign with limited variety in messaging? While a one-size-fits-all approach allows you to be consistent in your messaging, it's often too rigid to take into account the specific situations of individual customers.

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