Inductive Decision Mapping Webinar

Recording from Kantar Health Webinar

Webinar introducing the key benefits of using Inductive Decision Mapping (IDM) as an artificial intelligence system to understand the complex treatment decision making process of HCPs when faced with multiple patient scenarios based on any given number of attributes and prescribing drivers. The talk also explores how other types of segmentation analysis such as CHAID can be used effectively with IDM. Presented by Richard Goosey, UK Chief Methodologist at Kantar Health.