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TOM’S ON THE RECOVERY, NOW HE’S THINKING OF HIS DOG

Powerful Patient Insights

Kantar Health's new HERO Framework™ – supported by our combination of Experience, Evidence and Expertise – is your key to understanding the patient experience. By listening to the healthcare consumer, and thoroughly understanding the patient experience, we get to know their thoughts, emotions and wishes for better health.

Our primary research collects the details of their thoughts and emotions, and we draw on our industry leading National Health and Wellness survey, qualitative interviews, quantitative surveys, social media listening and other patient information sources to truly hear the voice of the individual. That's what sets us apart as experts in understanding the patient experience and their health journey.

HOW WE LEARN FROM THE HEALTHCARE CONSUMER

  • Patient preference
  • Patient Reported Outcomes (PRO, NHWS, validated scales)
  • Primary research
  • Social media listening

GET THE HERO FRAMEWORK™ BROCHURE

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