Launch-Success

LAUNCH SUCCESSFULLY

The launch environment for pharmaceuticals is constantly changing, and achieving commercial and brand success is becoming increasingly more difficult. Growing influence by payers and other key healthcare stakeholders has rendered the traditional focus on prescribers essentially obsolete. Optimizing your launch success has never been more important to ensure the right medicines reach the right patients. 

Kantar Health’s Marketing Insights capabilities have been applied to hundreds of product launches across multiple geographies and stakeholders. We combine evidence generation and robust data analytics to drive launch success across the product lifecycle. We offer a wide range of services that factor into the launch excellence process.
Kantar Health launch planning services:
  • Brand Assessment
  • Corporate Reputation
  • KOL Identification and Influence Mapping
  • Market Opportunity Assessment

     


  • Message Development and Testing
  • Positioning
  • Segmentation
  • Strategic Planning

CONTACT US TODAY TO GET STARTED.

Kantar Health provides consulting and research to communicate the value and potential for products and services that fall under healthcare regulation and legislation.

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