Determining Commercial Strategy

Formulating the optimal commercial strategy requires you to have a comprehensive understanding of the rational, emotional and structural dynamics in the global healthcare marketplace. Many factors are in play, including evaluating the market potential for developing compounds, identifying and evaluating licensing candidates, modeling the revenue stream of a new product, and evaluating the return on promotion and drivers of influence.

Kantar Health provides multifaceted healthcare solutions that help you develop and frame your commercial strategy. We deliver the evidence-based consulting and scientific and commercial insights using rich data resources that support our research and methodologies. We provide valuable insight, analysis and recommendations to guide your most critical business decisions.

Our services span the pre-launch phase of the pharmaceutical product lifecycle and include:

We integrate these services for you to deliver a holistic approach for addressing your commercial challenges. We assess each commercial planning engagement and bring together the appropriate experts to provide an integrated solution.

Additional Resources

Identifying influential physicians

Working with Us
  • Real-world market intelligence
  • Best-in-class patient data
  • Global physician & patient networks
  • Unmatched healthcare talent
  • Deep clinical & disease expertise