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2018 Pharmaceutical Forecasting Workshop - US

  • Dates: 11 – 12 Sep, 2018
  • Location: Philadelphia, Pennsylvania, USA
  • Address: Le Méridien Philadelphia 1421 Arch Street
  • Contact: Linda Morgan
  • Email: Linda.Morgan@kantarhealth.com
  • Phone: 816-285-1610

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Through a blend of instruction on forecasting theory and hands-on application, this interactive session will guide you through the steps of building powerful forecasting models. You will take home practical knowledge, forecasting tools, and proven ideas that you can use every day.

This workshop focuses on issues specific to pharmaceutical forecasting with an emphasis on forecast design, market data, epidemiology, market access, and the integration of primary market research.

The workshop is ideally suited for novice- to intermediate-level forecasters or for marketing managers or company executives who wish to learn more about the forecasting process.

More experienced forecasting professionals may wish to enroll to learn the Kantar Health methodology to enhance their skill set and update their knowledge about current trends and advances in the industry.

Key Topics:

  • The forecasting process
  • Choosing the right forecasting methodology for your situation
  • Aligning market research with forecasting needs
    Challenges with forecasting oncology products
  • Adjusting preference share
  • Using analogues
  • Uncertainty and sensitivity analyses 

 

Presenters:
Michael DeStefano, Ph.D.
Director, Forecasting

Carey Strader, MPH
Director, Epidemiology Services



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