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European Drug, Health and Beauty Workshop

Workshop Overview

Health and beauty retailing is seeing profound shifts, from changing consumer demographics, to the 'retailization' of healthcare, to the concept of wellness now proliferating across a range of categories from personal care, to groceries, to fashion.

Squarely at the center of these shifts is Europe's expanding Drugstore Channel which Kantar Consulting predicts will grow 4% annually over the next 5 years, putting it well ahead of big box and convenience formats. The opportunity for brands to win in Drugstores is significant, not only for traditionally merchandised categories such as OTC, personal care and beauty, but also for food-to-go, grocery and lifestyle suppliers for whom drugstores are emerging as a sizeable alternative channel.

Experts from Kantar Consulting and Kantar Health will help you to understand what you need to do to embrace shifts in Drugstore, Health & Beauty retailing and create an action plan for sales growth. At this one-day workshop you will:

  • Explore differences in strategy across major European Drugstore retailers with implications for your customer planning, negotiation strategy, and internal KPIs for success
  • Uncover new ways of reaching the growing group of wellness-minded consumers, both on- and offline
  • Find out what Drugstores are doing to keep up with rapidly changing shopper expectations, and the opportunities for brands
  • Hear best-in-class examples of innovation in the beauty sector with cross-category learnings around shopper engagement, product display and digital interaction

Who Should Attend

  • FMCG Manufacturers seeking to grow sales with European Drugstore retailers especially Boots, Superdrug, Dm, Rossman, Celesio, Gratis, SuperPharm, and Pharmabest 
  • Customer, Category, Shopper and Digital Managers, especially those responsible for OTC, personal care and beauty brands, who call on those retailers
Register today. 

The Principal Hotel London

1-8 Russell Square

London WC1B 5BE

United Kingdom

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