2018 Pharmaceutical Forecasting Workshop - US

  • Dates: 14 – 15 Mar, 2018
  • Location: Scottsdale , Arizona, USA
  • Address: Doubletree Resort Paradise Valley - Scottsdale 5401 N Scottsdale Rd
  • Contact: Linda Morgan
  • Email:
  • Phone: 816-285-1610


This workshop focuses on issues specific to pharmaceutical forecasting with an emphasis on forecast design, market data, epidemiology, market access, and the integration of primary market research.

The workshop is ideally suited for novice- to intermediate-level forecasters or for marketing managers or company executives who wish to learn more about the forecasting process.

More experienced forecasting professionals may wish to enroll to learn the Kantar Health methodology to enhance their skill set and update their knowledge about current trends and advances in the industry.

Key Topics:
  • Best practices for the forecasting process
  • Choosing the right methodology for your situation
  • Developing epidemiology estimates
  • Aligning market research with forecasting needs
  • Challenges with forecasting oncology products
  • Adjusting preference share
  • Using analogues to inform adoption curves
  • Uncertainty and the use of sensitivity analyses

Todd Johnson
Vice President, Forecasting, Modeling and General Epidemiology

Michael DeStefano, Ph.D.
Director, Forecasting

Carey Strader, MPH
Director, Epidemiology Services