Patient Ecosystem: Gaining a Human Perspective of the Impact of Disease

  • Dates: 24 – 24 Jan, 2018

Series Summary

The patient centricity sphere is expanding. Today, patients are not only patients, but also health consumers, and life sciences companies must start to realize that understanding this group goes well beyond what their prescriptions or medical charts say about them. They  must understand all sides of the patient as an individual human consumer - in fact, it isn’t about understanding the patient, but understanding the person who happens to be living with one or more diseases or conditions.  The better life sciences companies understand this premise, the more successful they will be.

This webinar series will focus on numerous aspects of “understanding the patient as a person and as a health consumer,” from examining their ecosystem to  the options for patient-level data and the value of integrating data, to ensuring that your focus keeps the individual’s privacy in mind. 

Patient Ecosystem:  Gaining a Human Perspective of the Impact of Disease
Presented by Jeanette Hodgson

It's not what patients say, but what they do and how they feel. Healthcare is changing at a rapid pace, and to be truly understand the individual suffering from a health condition you need to better understand the emotional drivers and challenges people face to maintain an acceptable quality-of-life, regardless of disease or condition. These make up the "Patient Ecosystem," which encompasses the person, their condition(s) or disease(s) and the many surrounding factors that influence behavior, attitudes, care and quality-of-life.

This Webinar will discuss a research approach that enables you to obtain insights into the relationship between the individual person and condition and the influences of behavior. By holistically working to gain a deep understanding of impactful socio-cultural influences and contextual environments, you are also able to identify and influence transformative strategies to change these behaviors.   

We will use a real example with people with Irritable Bowel Syndrome (IBS) to demonstrate how we achieve an understanding of the physical, emotional and social impact of this condition.

About the Speaker

The magic of great qualitative research still exerts its power to excite and engage Jeanette.  Figuring out what makes people tick, uncovering illusive insights and making meaning from them for brand strategy is at the heart of what Jeanette has done for 25 years.   She has experience of global, strategic market research and brand consultancy, mostly from a healthcare perspective but also from a consumer environment so has a good understanding of marketing strategy.   She has business leadership experience and is a trained Master NLP practitioner, and a specialist qualitative researcher.  She is the Global Head of Qualitative Strategy at Kantar Health with the remit of consolidating, developing and promoting the qualitative expertise within Kantar Health.


Webinar #2: The Good, the Bad, and the Ugly:  A Practical Guide to Real-World Data 
February 7, 2018, 12pm EST
Presented by Tom Haskell

Webinar #3: Integrating Real-World Data - How to Assess the Value
February 21, 2018, 12pm EST
Presented by Tom Haskell

Webinar #4: Protecting Privacy in the Age of Patient Centricity
March 7, 2018, 12pm EST
Presented by Jessica Santos, PhD