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Pharma China Forum

pharma china forum


Kantar Health will be presenting at the Pharma China Annual Forum in Shanghai. Attend our presentation on Friday, March 18 at 12:15-12:45pm.

Doctors’ digital revolution in China

As traditional methods of communicating with doctors become less effective and online usage within the Chinese healthcare community grows, it’s important to understand exactly how doctors consume information and communicate digitally.

In this presentation, Kantar Health will offer insights about the online behavior of Chinese physicians and the competitive digital landscape.

We will discuss:
  • The changing use of online and mobile channels by doctors
  • Implications for the Pharma companies
  • Best practices in innovation by drawing learning from case studies

Presenter:
Adele Li, Commercial Director, China
Kantar Health

Biography:

Adele Li, Commercial Director Kantar Health China, is an Executive MBA alumnus of China Europe International Business School (CEIBS). She holds a degree from Shanghai International Studies University in Linguistics and Literature. 
 
As the primary business interface for Kantar Health, Adele leads its business growth and development in China. She focuses primarily on utilizing innovative research methodology, developing unique syndicated offerings and managing a high quality research team to deliver exemplary services for pharmaceutical and medical device companies. 
 
Her experience also includes launching the first and biggest daily physician panel for promotional audit covering 3000+ physicians, developing global and local pharmaceutical clients, building CRM and business intelligence solutions as well as data optimization services for pharmaceutical clients.
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