The leading companies of tomorrow are the ones trying new things today. On 3-4 March 2016, the most innovative companies and thinkers in market research will gather in Amsterdam to participate in IIeX Europe.
IIeX Europe 2016 promises to be two days jam-packed with new thinking, new solutions, and new approaches from the most innovative leaders in Europe and around the globe.
Kantar Health believes that IIeX Europe is a must-attend event for innovative insights professionals, so we’ll be there in full force as an honoured sponsor. We hope you’ll join us for time that will inspire you, challenge your thinking, and connect you with the leading thinkers in the industry.
Kantar Health is also proud to be speaking at IIeX Europe 2016
Presentation: Leveraging Innovations in Mobile Technology for Deeper Patient Insights
Location: Upper A Track
Date: 4 March, 2016
Time: 1:40 pm
Simple fact – Mobile technology enables us to do things we simply could not do in the past through other channels. The ubiquity of the smartphone enables us to capture more accurate patient insights around events as close to the “moment of experience” as possible, whether that experience is a bout of nausea, pain attack or doctor/patient consultation. Mobile also enables us to get rich emotional data in the form of pictures and video, by taking advantage of smartphone camera features. Here is where we really surpass some of the limitations of traditional research to dive deeper into patient experience.
But mobile now goes way beyond the smartphone, especially when it comes to healthcare. The growth and advances in mHealth technology create an opportunity for us to passively collect accurate biometric data from mHealth devices and applications and combine it with data we actively collect through surveys and other means to get a more holistic view of the healthcare consumer and identify the levers that influence attitudes, behaviors and health outcomes.
Brian Mondry is Global Head of Digital Innovation at Kantar Health. He is an integrated marketing expert with a primary focus on the digital space. He has been advising clients on how to use digital channels for marketing and insight purposes since the mid-1990s, back when the Internet was just starting to become a viable marketing medium. Brian has global responsibility for digital strategy around areas such as Mobile, Social Media, Online Research Communities and Quantified Self technology.