Kantar Health Blog

  • Michael Fronstin
    Pain is a huge market. I’ve had pain, and you have too. You might be experiencing pain right now. It’s estimated that more than a billion people worldwide are dealing with pain in one form or another. It can range from acute (like a headache) to chronic (like arthritis). It can be difficult to treat because people experience pain so differently. What one person considers mild pain, another might rate as severe.
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  • Brian Mondry
    The social media environment currently provides thousands of online outlets for patients across all disease areas to discuss healthcare issues, and patients are talking in ever-growing numbers. This has resulted in the availability of large volumes of online patient-to-patient discussions around issues that are directly relevant to many of the business issues facing the pharmaceutical industry. It is imperative to tap into the content of these discussions to provide true, actionable recommendations around these business issues.
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  • Mark Sales
    In pharma, you need a cohesive approach to brand marketing that must embrace three key elements: Rigorous, evidence-based “scientific” planning to properly understand your brand position and opportunities; coordination across the payer-, prescriber- and patient-focused teams; and forward-looking strategy and executable implementation that is constantly looking for improvements.
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  • Mark Sales
    The new reality of brand marketing in the pharma industry is that any diagnostic tool needs to be clearly looking forward toward opportunities in the future – and that’s the main difference between it and all the approaches that have gone before.
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  • Mark Sales
    A question: How can you maximize the potential of your brand? Put another way: How do you know what opportunities for maximizing that potential you are missing in the first place? Focusing your resources on the right areas will help you identify and exploit these opportunities – but first you need to know what they are.
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