Understanding the Product Lifecycle, Driving Launch Success
Pinpointing need, assessing opportunity and launching successfully are paramount to brand success. We combine commercial know-how, rigorous scientific and clinical expertise, and gold-standard healthcare information across the lifecycle continuum to deliver deep market insights, research and results that drive brand success.
Understanding Patient Need
Establishing Treatment Value
Driving Brand Success
Clinical Expertise for
Understanding Product Opportunity
Understanding unmet patient need, optimizing treatment outcomes and substantiating value are central to maximizing the commercial opportunity. We help you determine:
- Are the right drugs being developed for patients?
- Are unmet needs for patients, payers, healthcare providers and society being addressed?
- Can value be demonstrated for the drug – commercially and clinically?
- Is the risk/benefit ratio correct?
for Driving Growth
Influencing key stakeholders, choosing the right promotional channels and delivering profitability are important to optimizing performance and advancing your pharmaceutical or healthcare brand. We help you determine:
- Is the market sized correctly?
- Are growth opportunities present? Have they been forecasted correctly?
- Can the drug be effectively priced and positioned in the market?
- Has the healthcare consumer experience been optimized for the patient, provider and payer?
Optimizing Brand Performance
Across the Lifecycle
Influencing key stakeholders, choosing the right promotional channels and delivering profitability are important to optimizing performance and growing the brand. We help find your brand’s unrealized potential and determine:
- Is the market being segmented appropriately?
- Will the key messages resonate with stakeholders?
- Is the multichannel marketing and promotional strategy correct?
- Have the right influencers been identified and mapped?